The Frugal Blogger's Guide To Living



I'm kicking off a new blogger series today called The Frugal Blogger's Guide To Living. The first in this series is: How to make money blogging. So we will be discussing that today.


I'm no expert on this. I don't have a degree in finance, and I was terrible in math. (Just so you know!) I learned what I know by trial and error. 

The day I pushed Publish on my first blog post, I had no idea that years down the road, it would have to become my main source of income. 

And that I would go from being a doctor's wife to a struggling blogger who had to keep a close watch on her money. And continually try to find new sources of income via the blog. 



And so we will begin with the mistake most people tend to make, be it forgetfulness, laziness or uncertainty. 

TIP #1: Never put all your eggs in one basket. In other words, diversify your income. Do not depend on one or even two sources. 

The pendulum of blogging revenue, via ad networks, swings wildly from month to month. You never know what you'll end up with at the end of the month. It is oftentimes feast or famine. 

I use BlogHer and Google Adsense. (This will take you to Google, and then type in Google Adsense). I've made good money on both, and I've made piss-poor money on both.  

TIP #2: Look for other sources of revenue aside from the usual ones bloggers are drawn to. 

One source I signed up with is Media Nexus. You can look on my sidebar and click on the box that says Femme. 

One thing about branching out is, it may lead to other jobs. I got a gig through Media Nexus with Destination Femme. I did a post on my apartment kitchen for them. So don't discount the fact that one gig may very well lead to another. 

TIP #3: Take off intrusive ads if at all possible. 

Now this is a judgment call. I, like you, do not like intrusive ads. BlogHer can be great, but it can also have intrusive ads that make your readers angry, and they will typically let you know about it. 

I may not be making as much money with BlogHer right now because I told them to take those ads off that flipped out to the side or bottom or top. I also don't care for the ads at the very top or very bottom.

I may have shot myself in the foot, because my earnings are w-a-y down. But your readers, they are everything. They are truly your bread and butter. So listen to them and treat them well. Take their suggestions to heart. And write them back to let them know you will do all you can to fix the problem they're writing you about.

So if I still have any ads that are very intrusive, please let me know.

TIP #4: Sponsored Posts

You may like them or you may hate them. I think it is all in how often you do them. I do sponsored posts for Link Vehicle. I don't remember if I found them or they found me. I've only done one this month, so the earnings will not be great unless I "sell" a few more before December. 

Sometimes a company will contact me through a liaison and ask me to link something on one of my posts. This is a judgment call I make. I charge $100 per link. Last night I got an offer for $95, and I'll probably take it, because this is the last quarter of the year and money will be tight. 



So how much do I typically make per month? Everyone wants to know the numbers. Of course, as I said, it can vary wildly, but lately I've been making around $1200 a month. There have been worse months and there have been better months. 

Usually the better months are when I've done some big promotion with BlogHer and am getting paid for it, which is not very often. Or a promotion for another company that was profitable. But they are few and far between.

Along with an annuity I share with my ex, which is about $860, I manage. But my fear each month is that, should he die, I lose that. If I die, he gets my half. Just the way it is. 

I know I cannot live on blogging income, as it is now, alone. So that fear is in the back of my mind all the time. 

And keep in mind, all of the income I've stated above has NOT been taxed yet. I will have to pay taxes on all of it.

My bills each month, barring something unforeseen, which seems to always happen, is around $1500, give or take. I didn't add gas and some other things. I'd be writing this all day if I sat around and thought of every little thing.

Which is why I have to be frugal, not go out much, and only eat lunch out if it's lunchtime and it's cheap. And then comes April and it's time to pay the IRS.

TIP #5: Don't just put ads on your blog and forget about them. At least that is my experience. I change mine up all the time so the eyes that see them don't get bored. 

Just the other day I tried a different size format for one of my Adsense ads. It is small, and I liked that. Now I will have to see how much fill rate there is for that size. 

Bloggers ask me all the time: What else can I do to make money? Do your research. Write an ebook. Which I always say I'm going to do and never seem to find the time for. Sell something. 

TIP #6: It's best to find a source that you do once, like an ebook, and then sell over and over. Which is passive income. It could be about most anything. Blogging, decorating, gardening, whatever you have a lot of knowledge about. 

I've been mulling over the idea of giving blog critiques and then discussing with the blogger what I would suggest to change things up and perhaps help them, to a point. Would anyone be interested in this? At a price of say, $29.99?

You would be getting all my know-how I've gleaned over the past six years of blogging. And my experience of blogging on different platforms. 

I've played with this idea off and on, but just have never implemented it. I'd want to know if there's any interest first I suppose.

TIP #7: Some of you have Etsy shops. And are very successful with them. Some of you also know a lot about graphic design and can sell your services. 

Here is a wonderful and resourceful site that has LOTS of info on making money as a blogger. I get her newsletter. Her blog is called Moms Make Money. She has a Wordpress site, so some of her info might pertain more to that platform, but rarely so. 

She seems to make good money with affiliate links. (You only make money when someone buys an item.) I have yet to make money with this, but I tend to be impatient. And when I see I'm not making money with an ad, I switch to something where I see more immediate gratification. 

Yet, she does it well. So read what she has to say. She is a fount of information on all things concerning blogging revenue. (And I am still researching the whole affiliate thing. When you see her numbers, you'll know why.)

TIP#8: Keep an eye on successful blogs that you like in your genre, and see what kinds of ways they're going about making money. 

TIP#9: Stay abreast of what's going on in the blogging world. Google the subject periodically. Ask questions of other bloggers (it never hurts to ask). And keep your blog looking fresh. 

Also, you can go here for a list of money making blog networks that was created in 2014, so it should be pretty current.

And here is yet another to check out. 

I have worked with some other networks, but can't recall them at the moment. I have listed the ones I am currently using. Others I am mulling over.

SOCIAL MEDIA: I will add here, and most of you know this, that I don't often utilize social media in order to promote my blog. I find that my time is better spent working on my content (I don't accept guest posts either) rather than hopping around on social media. Only so many hours in the day!

I don't like to get away from working on my blog itself. And I would get really distracted if I was on social media much of the day. I think it is a huge time suck. 

But this is a personal call. I know it can be a great way to promote yourself. So it is a decision you yourself must make. 

Just don't think that because everyone else is doing it, that you have to do it too. What works for one, might not work for you.


TIP #10: I think what it boils down to is doing your research. Seeking out ways to monetize your blog that seems to work for you. There are famously popular blogs that don't have to do the seeking. The seekers come to them. But for most of us, I think we have to do our homework. 

And this should go without saying. Make each post the best post it can be. Check for grammatical errors. We all make them. Make sure your photos aren't blurry, because eye candy draws them in! 

Keep your sidebar looking updated and clean. I hate it when I see sidebars on blogs with ads or whatever that are out beyond the borders. Fix this! It looks very unprofessional.

It doesn't hurt to redesign your blog. I often buy blogger blog template themes. The one I have now I love the most. It is by Envye. It was $50, but I get email updates from them. And one day they were half-price, and I bought it for $25. (She designs for both Blogger and WP.) 

You can buy ready-to-go templates on Etsy as well. I've purchased several there. This is a cheap way of getting a new look without hiring a designer. You back up your blog, then download your theme and change it from the theme you currently are using. If you want to do it and are uncertain about how, email me and I'll try to help.

It's putting your best foot forward every single day. You never know who's keeping a private eye on your blog. A magazine editor, a company, a person with a job. You don't want to lost their interest. So go over your posts and edit them the best you can with that in mind.

If you have a question, you can either email me or leave them in the comments, I will do my best to answer them there.

And if you have a suggestion or great idea, please put that in the comments as well. We're all needing the money-making tips!


67 comments

  1. Wow, thank you Brenda for giving us this well needed information. I'll definitely take the time to visit the links you suggested. We all need to know how to maximize our money making capabilities and these sound like some wonderful ways to do it. Glad to hear you are doing well with your blog, you certainly deserve it as you are a dedicated hard working blogger!

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    1. I would feel so much better (worry less) if I could up my income by about $500 or so a month, in case I lose that annuity. I never stop searching for ways to make money. But I'm reticent about taking on some things. And I'm not much of a "group" blogger. Kind of a lone wolf.

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  2. I was surprised to find you make about as much as I do! I assumed you'd be making a lot more.

    About half of mine comes from Adsense and the other half from affiliate links. I'd love to get into some ad networks (I have heard too many horror stories about Google disabling adsense accounts for no reason and not paying what they owe you) but I'm in the pet niche and there don't seem to be very many ad networks for them. I always assumed too you couldn't use an ad network and Adsense but it it looks like you are doing that so maybe that just depends on the ad network you are working with. I'll start looking into them again because I think I have enough of an audience now.

    For affiliate links, there are 2 ways I do them. One is to write an in-depth review on a particular product that I know my audience would be interested in. I usually don't do this unless I own the product myself because I want to be authentic in my review. I tell them the good and bad things about the product and offer any solutions to the bad things if I can.

    The other way, is just if I'm mentioning something in an article, I will link to the item with an affiliate link.This would be really easy for you to do. If you are writing about how to make something, link to the color paints you use or the craft supplies. If you are talking about lamps, find some lamps on Amazon (or nay other company you are an affiliate too) and link to them.

    I belong to most of the big affiliate networks (Commission Junction, LinkShare, Share-a-Sale and of course Amazon). Even though Amazon has the lowest commission scale, I make the most money with them. People trust them and it's so easy to order from them.

    Oh and I would definitely pay you $29.99 for a blog critique!

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    1. I'll get that started on my sidebar this week and you can sign up. I need to figure out the affiliate angle, as I see some bloggers making LOTS of money that way. And there's always that ebook I keep saying I'm going to write. I just never seem to have time!

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    2. I wanted to give you an example Brenda that would apply to you. You just bought those 2 electric heaters, right? I just checked the company you bought them from and they do have an affiliate program. Look in the footer of their site. Amazon also sells this model.

      After you have used the heaters for a few weeks, write a review on them. List all the things you like and don't like about the heaters. You can look at the reviews on Amazon to help you get ideas of what issues anyone else is having or any tips people are sharing about the heaters. And of course add your affiliate link several times through out the article.

      Link to the review from any other posts where you have talked about the heaters. That's called internal linking and the search engines love it.

      I still get occasional affiliate commissions from a mattress review I did years ago on an old blog that I no longer even write on. The review itself took about 4 hours to write because it's about 1500 words and a very in-depth. But over the years I have made several thousand dollars off that one review so it's not bad money for a few hours of work.

      Sorry for rambling on so long about this. I just see lots of opportunities for you to make more money and I want you not to worry about money or what happens if the ex dies first.

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  3. I enjoyed this post. It was full of good info! I went to the site of moms make money and was floored by her monthly income!! Seems the bulk is coming from share a sale. Hmmmm maybe I should sign up for that. I'll have to check out her blog now.

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    1. I've signed up with various affiliate companies in the past. But I just don't think I understand what to do besides put a banner up. And who wants more ads in their sidebar?

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  4. These are all great ideas, Brenda. I do use social media, but then I have an Etsy shop to also promote. Also I have found that for me I have been making more money by doing touts for BlogHer and another company on Social media sites. I never had luck with affiliate ads. BlogHer is way down for me right now and I haven't eliminated any of their ads. xo Laura

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    1. BlogHer is way down for me too. I never did the touts for BlogHer. Probably should have at least looked into it. They say the last quarter and first quarter is tough financially.

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  5. THANK you so much Brenda! I read this and will most likely re-read it again later. I've been blogging for about 8 months now and am still on a steep learning curve. I would love to be able to contribute financially to our household through my blog. I really admire how you have created this livelihood for yourself. I hope you continue to grow and reap the financial benefits! Thanks again for sharing your insight!

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    1. With the time I put into blogging and the blogging world, I should be making twice what I do. But there's things I will do, and things I just won't do. And I guess that's the problem sometimes.

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  6. Brenda, I am so happy you make income from your blog. It's good to know that can be done!! Lots of good information.
    hugs,
    Linda

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    1. If I could pay all the bills on blogging income, then I'll be happy about the time I put into it!

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  7. Brenda- thanks for putting it all out there and for some good tips, particularly for bloggers starting off or wanting .to monitize. You are a wealth of information

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    1. I glean a lot of information. Because I just love every aspect of blogging and will read most anything having to do with it! At least I can say I have the job I've always wanted.

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  8. Brenda, thank you for such an informative post. I don't have a blog and don't make money off of one, but a friend has a widget on hers that links to books and other products she recommends through Amazon and she makes pretty good money. I wish you continued success!!

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    1. Thank you. People are always asking what camera I use. I should put a link to that on my sidebar.

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    2. Yes, because I want you to be very, very successful!! You're always recommending products and books, so why not make money off of your recs?
      https://affiliate-program.amazon.com/gp/associates/join/landing/main.html

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  9. Brenda,
    Thanks for being so open about how you blog and how much you make. Not many people would be willing to be so transparent to help others, so I want you to know that I greatly appreciate it.

    You are such a gifted writer that I can see you writing more e-books and other types of books as well. Your life is a pretty captivating story, so whether you decide to write a memoir or a fictionalized account, you've got an audience! :-)

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    1. Mimi, you are always such a refreshing voice!

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  10. Wow, Brenda. You are just a font of knowledge! I am surprised after talking to some people that run ads and say they make under $100 a month and they have all kinds of pop-ups, etc. going on. You are a good soul and you give so much of yourself, time and energy to helping others. I hope as time moves along you can DOUBLE what you are making now.

    God bless you, my friend! xo Diana

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  11. You and me both! I live a simple life. Just want to pay the bills and keep a roof over my head!

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  12. I am excited that you started this series. That is the next step I want to take with my blog. I do Adsense and make pennies a day. So I will be looking forward to your tips and advice. I have read all of the blog tips on your blog tip channel. I implemented quite a few of the tips.
    God bless you for a speedy recovery.
    Kathy

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    1. Thank you. I got the staples out of my ankle today, and am walking some in the boot. It takes awhile to make money with Adsense. Have to build up your traffic. Whatever new way to make money I find out about, I'll be telling you all.

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  13. Brenda,
    I think you should charge more. You have an expertise and you should be compensated for your time and knowledge. By undercharging you send across the message that what you have to offer is not valuable. You might want to consider reading The $100 Start Up. The author gives some really sound advice. Best of luck in your endeavors.

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    1. I have some people telling me $100 and others saying readers these days don't have deep pockets. I'm going to consult with a blogger who has a background in marketing. Thanks for your input.

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  14. Such great information, Brenda. This is very interesting even though I don't do this. xoxo

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    1. Maybe someday you will, and it will be here!

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  15. Lots of great info here, Brenda. I put affiliate ads on my blog for awhile after reading Moms Make Money...but after a few months I took them off. Reason being....even though Google pays pennies, at least they pay if someone clicks on the ad. They don't pay by impressions which I think that BlogHer does, correct?

    So there you are running absolutely FREE ads for companies. Let's say I run one for a raised bed company and do a review. You read this in the winter and go to the site and bookmark it or remember it. In the spring you go there and order some raised bed material for gardening. I get nothing. So at least in regards to banner ads etc I just took all of that off and have the basis Adsense sort of stuff. I do have a few Media Nexus ones and they faithfully send 8 or 9 dollars per month to my pay pal account.

    For awhile there a year or two ago I did some sponsored posts for Social Spark and then as that when on the offers were silly...like 5.00 to write a post for a company that no one would be interested in ...where before that they'd offer 20.00 or more.

    I'll have to check out your other links...this is all quite interesting :)

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    1. I will not do most of Social Spark's offers. If it's under $100 that I will be making, I don't even bother to read further. I just got in touch with a company that does all your ads for you. They are called The Blogger Network. I just googled them. Another blogger told me about them and is quite happy with how they're filling her ads. You and I and most bloggers don't have this kind of knowledge. I am having a phone interview with them tomorrow. Check it out.

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  17. Thanks for sharing your knowledge. I would also love to make some money with my Blog. When you add a banner in your Blog, does that makes you an affiliate already? Thanks again, Brenda!

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    1. You have to apply with affiliate companies and they have to accept you to become an affiliate. Read my comment above.

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  18. Hi Brenda, great info you share for how to create a cash flow from blogging. This may be the help that so many need and can benefit from. I know that my blog helps to promote my etsy shop and the free advertising generates lots of traffic. I like to keep it easy and simply so I can concentrate on designing.
    Thanks for sharing and passing on your knowledge.
    Wishing you a great week and hope your recovery nicely!!
    xo

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    1. I like to keep it easy, but I also have to make money. I've just contacted a company that does the ads for you. Maybe that is the solution.

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  19. With all the work you've put into your blog and helping others, you shouldn't have to worry about money if your ex dies. It certainly doesn't seem fair that he gets your share if you die but you get nothing, but life isn't fair I suppose. :(

    You know what you like and what you don't like, and that can be a blessing or a curse. I'm the same way. If I don't like to do something, I'm not gonna do it even if it makes me money. Set in our ways I suppose, but life is too short.

    Question: a couple of times I've been contacted by a company that I might have mentioned in a post asking me to link to them. The first time I accommodated the request, but just last week William Sonoma asked me to do so on a post I did a while ago about biscotti from one of their cookbooks. Did I understand correctly that you would charge $100? I don't have your traffic, but nevertheless maybe I should respond with a dollar amount? I'm sure they wouldn't pay me but at least I wouldn't be giving anything away either. And one other thing...how do these companies know about the mention?

    As for your question about blog critiquing, I think it would be a great idea. You already help people, might as well get something for it.

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    1. I've privately emailed you. But I've been doing so much for free for so long, will people actually be willing to pay me for my time?

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  20. I don't have a blog, but I still found this to be a very interesting post. Thanks!

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  21. Good Morning Brenda,
    I'm very new to blogging and figure it will take me a lifetime to ever make money blogging, it certainly would be nice. Two things I'd like to mention one, the system in Canada is quite different from the States regarding what you receive from your ex spouse which to me no one could live on. Second with all you offer from your blog you should be making so much more. I'll get to you the link my son uses for writing reviews, etc fast cash paid through pay pal and you are a fantastic writer...
    Rosemary

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    1. I've privately emailed you. I find that reading the comments I'm ending up with new ideas I didn't have before!

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  22. Great series, Brenda. I don't focus on making money with my blog, but from time to time, I will receive an email from someone asking that I do a post for them, but they offer no compensation. How do you handle those? Do you tell them your price for a link? Do you ask what their compensation would be? I usually respond that I am not interested, especially on topics that don't interet me. I'd like your viewpoing. Thanks!!

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    1. I don't usually get someone asking me to do a post, just a link. Yes, I'd respond what your price is. Because I'm to the point in life where I realize I can't give my time away.

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  23. Thank you, Brenda! I know this took a long time to write, you really are selfless. I'm not out to make money on my blog but your tips on how your blog appears to others is very important to me. You've given me sage advice in the past and I think you should definitely offer that help to bloggers with that fee.

    Jane x

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  24. Brenda, you can put any ad you want, intrusive or not, on your blog, do sponsored posts frequently, and I will still read it. It makes me a little sad that you could make more money but do not because of us readers. I know you are trying to make your blog as appealing as possible for us. Also I totally think you should write a book "Cozy Little House". I am sure lots of people would buy it. Have you tried approaching any publishers?

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    1. No, I haven't. I give it a little thought sometimes, but never seem to have the time to do more. Or rather, I haven't carved out the time!

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  25. Brenda,
    Thanks for sharing this information. The thought of making dollars off of blogging always seems like a mystery or maze, which no one every really shares. Your honesty and down to earth approach is so very helpful. Not only are you articulate, professional and interesting you are an excellent instructor-would this be another opportunity for you? Many people have the knowledge but not the ability to communicate it.
    Jemma

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    1. I've considered online classes, but just not sure how to go about it.

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    2. Am giving all of this thought. I'm giving the responsibility for my ads, as of two days ago, to The Blogger Network. Now I'll have more time "to be creative about making money!"

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  26. Hi Brenda, I'm a long time reader, but this is my first time commenting. Thank you so much for doing this blogging series for us. The information you provide is excellent, very informative, and, as always, a pleasure to read. You're frankness and honesty makes your blog one of the first I read everyday. I have always wanted to write a blog but have been intimidated by all the techno stuff. Have you thought about coaching newbie bloggers as an additional income stream? You mentioned in your post about helping people who already are blogging to improve their blogs, but what about helping someone get started? Maybe you could write an e-book about it? I, for one, would definitely buy it!

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    1. Well, after doing Welcome Wagon for over five years, I sure know a lot about newbie bloggers. Will give this thought as well. I'm game!

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  27. Brenda,
    This was a very interesting post explaining how Bloggers can make money off their blogs. I still do not and will not advertise on my blogs but that is my personal preference. However, I DO understand that some people, like yourself , need to do this.
    And who knows, with all my medical issues, I may have to bite the bullet and do something like this in the future if I am not able to work for as long as I want to. Should that happen, i know where to come for advice.
    Thanks for sharing!!

    Hugs,
    Deb

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    1. I didn't have ads until I had to find a way to take care of myself and the pupsters.

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  28. People are constantly telling me that I should be monetizing my blog in some way, but I honestly have had no idea where to start. I don't have a huge number of visitors every day, so I'm not sure that it wouldn't be worth it, etc., but wow, you give a lot of great information to chew on here. I really appreciate your transparency and your resource list. I think your price is very fair, perhaps even on the low side. You have a wealth of experience and I have seen tons of people (most less qualified) asking for much more. I think you should put this information in an ebook...it's a guaranteed seller! :)

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    1. Maybe now I'll have time to look into that. I have so many ideas now I don't know where to begin!

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  29. Lots of great hints, Brenda...and I've enjoyed reading the comment discussion, too!

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    1. I agree. Sometimes the comment section is the best of all!

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  30. GREAT post, Brenda! Lots of good information. I am thinking of taking the plunge and reviving my little blog. I have dreams of growing it and hope to make some income off of it. I am so happy you've started this series. If the day comes that I get my blog off the ground, I would gladly pay you to critique it. Maybe your ebook should be about living frugally and making money blogging. I'd sure buy it!

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    1. That's where my thoughts are leading me. To grow a blog, you just must blog consistently.

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  31. Thanks for this information Brenda!
    I hope to follow along as you add more information. I have made a tiny bit of income...and it's NOT MONTHLY. I just don't seem to have the knack or can't get into the groove. My biggest problem, honestly, is INCONSISTENCY in writing... some write everyday, some write 3 X weekly, and so forth. I can't get a groove! So maybe you'll be addressing that in the future?
    The other thing... DISCLOSURE/ PRIVACY POLICY.. will you be giving us your 2 cents there or perhaps have a good link with that information.
    I've Googled... but, it all makes my head swim.
    I appreciate what you're doing. :)

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    1. I've just followed disclosure policies I've seen on other blogs and sort of imitated them. Guess I should check into all the ins and outs.

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  32. What wonderful information Brenda! That kind of experience and knowledge is invaluable and it's so nice you put it out there.

    I'm so new (one week old) to this blogging deal, but I've been loving the challenge of it. For now it's something I'm doing as an enjoyable challenge for myself and a fun way to connect with others. But if it were something I would ever want to pursue beyond that I just love that you have this kind of knowledge to share and I can tell that you're a straight shooter, so I would absolutely trust you in helping me at that point.

    Thanks again for such great posts like this and hope you're feeling better from your surgery!
    God bless xo

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    1. I tried to go to your blog. But when a name goes straight to Google+, I just can't find the URL to the blog!

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  33. Thank you so much Brenda for sharing all this information with us, it's been a big help. I'm really looking forward to this series! I've been on the fence about putting ads on my blog, but for the last month or so have been seriously thinking about it. Never did it up until now because I basically never paid any attention to them and had no idea where to start. Would love to hear more! Hope it goes well with your phone interview and you get some positive feedback and good news. :-)

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    1. They will be adding my ads and controlling them sooner than expected. So I personally advise bloggers to let the pros handle it, and let us handle what we do best. My forte is simply not ad placement!

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I always enjoy reading your comments and having you join the conversation here at Cozy Little House. It is like having a gathering of friends sitting in my cozy apartment. Enjoying coffee and dessert, chatting and having a good time. I appreciate each and every one of you! However, if you are a no-reply commenter, I cannot reply via email to your questions or comments.

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